Specsmakers Partner Program


Become a Specsmakers Partner

Boost your in-store sales by upto 50% with incremental walk-ins and zero investment on inventory



Specsmakers provides its consumers the opportunity to buy branded, high quality affordable eyewear. The point of sales is through its own stores, online, marketplaces and also its partner stores. Specsmakers believes that every consumer through any channel should have access to affordable eyewear and hence is inviting opticians to partner with Specsmakers to sell its products.


JoinWe invite existing optical shop owners to join hands with us to experience greater benefits and grow our businesses together. Enjoy Incremental Sales with Incremental walk ins and zero cost on inventory

About Specsmakers: Join hands with the Trusted brand. Specsmakers is the fastest growing Optical chain in india. Specsmakers is a leader in crafting stylish & high-quality eyewear at affordable prices.

What do you get:

  • Product Support: Get access to wide collection of frames and lenses across latest styles with zero risk on inventory. 
  • Marketing Support: Get Featured on our Partner Store Locator page and get access to Lakhs of Buyers. Be a part of our Online advertising, Outdoor advertising, TV & Print ads, Cross-promotions and much more...
  • Process Support: Get access to latest ERP systems with comprehensive training and assistance on logistics.

Plus, your dedicated account manager will help you with the best-in-class marketing intelligence and strategies to maximize your sales.


Challenges faced by existing Opticians (Independent ECP’s) Solutions offered by Specsmakers as
partner program
  • Not having access to direct factory prices as many middlemen in the supply-chain.
  • Specsmakers removes the middlemen and acts as a direct seller to consumers through its partner stores providing higher Returns on capital to the partner store.
  • Not having refreshed trends and collections as they are dependent on the middlemen in the supply-chain.
  • Specsmakers will refresh trends every 90 days and restock the partner with the latest trends in the eyewear industry and also keep researching new designs and trends.
  • Huge dead stock piling up if the business is dull and leads to loss in inventory days and cash outflow.
  • The partner does not have to carry the stock on a paid model , the stock given to the partner is on a new business model where they don’t have to invest on the stock.
  • Investments getting locked in into inventory and unable to liquidate to buy new stocks.
  • No risk of investment as the investment in the stocks is Zero
  • As new inventory is not refreshed customers are not shown the updated refreshed collections every quarter. 
  • Inventory refreshed every 90 days.
  • Worried of taking more variety and models as they are always stuck with dead stock
  • Wider range in terms of variety, designs , models and price points. Deeper variety in terms of color and shapes. 
  • No affordable high quality branded eyeglasses that is more known to the consumer. 
  • The most affordable high quality branded eyewear available in India in both eyeglasses and sunglasses. 
  • No incremental footfalls provided by other brands as direct walk-ins to stores. 
  • Provide leads through digital marketing strategies and ensure there is an incremental walk-in to the store asking for the brand. 


Want to explore more? you can download our Specsmakers Partner Brochure here: Download/View   

Sounds Great? join us now, email to partner@specsmakers.in or reach out to us on +91-9841083604, We'd love to get in touch, and look forward to partner with you.